F82: From Funnel to Flywheel: How to Maximize Your Marketing for Sales - PAID SESSION
Monday, September 13, 2021: 1:00 PM - 2:30 PM
Description
The COVID-19 pandemic has definitely left its mark on businesses. Marketing professionals and executives find themselves asking, “How do we regain our sales & marketing momentum?” With many traditional methods of sales slowed or stopped by the pandemic, today we look to marketing to increase lead generation. Enter the Flywheel. It takes energy to start something spinning, but as it picks up speed it takes less and less energy to maintain movement. Marketing is like that. At the beginning it's difficult to get started, yet as progress happens it becomes easier to maintain the momentum. In this presentation, learn the strategies and tactics needed to implement, maintain and manage a flywheel marketing program. Through examples, worksheets and hands-on exercises, participants will learn how to clearly define essential elements that can positively affect their organization’s results.
Daniel Gartlan, Stevens & Tate Marketing
Speaker(s)
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